This series of blogs is to truly help those looking to set-up an new presence for fundraising using new media such as the internet and cellular phones, it is a how-to, and the process that I personally would take every time to set-up a charity or non-profit presence. If you are a charity, non-profit, or fundraiser, most of this I would do for you, feel free to contact info@kasu.ca for more information on this.
Online fundraising is going to come naturally to you once this is all set-up. Chances are you are one of those people that is passionate about your cause or your fund, this is the passion that has lead you to fundraising in the first place. You’re filling a need for an organization, it’s possible that the group you work with is use to getting up close and personal, running events, but not quite use to the online up close and social networked. Each one of the blogs is going to cover a different aspect within this order
1 Preparation for Fundraising Online Part 1 of 7
2 Facebook for Fundraising Online Part 2 of 7, Making Friends with Fundraising
3 Twitter For Fundraising Online Part 3 of 7, Finding the Flame For Follower Funding
4 SMS Marketing For Fundraising Part 4 of 7, Sending Something Someone Sees, SMS Funding
5 The Website, WordPress, The Search Engines and Blog Directories For Fundraising Part 5 of 7
6 The Hootsuite.com tool for managing everything for Fundraising Part 6 of 7
7 Kasu funding tools for online Part 7 of 7
Therefore, this is the official beginning of blog number one of seven:
The First Step to Setting-up Fundraising Online Is Preparation
Once you begin the process of following the 7 part series of setting-up fundraising online and socially, you will have begun a legacy for the cause and organization you represent. The spark that helps you get through this will be followed, tweeted, and fanned until the embers of possibility turn into a full on fundraising flame. This is what you need to consider and begin working on, the first step in preparation is having this written down if you don’t already. The spark that gave birth to your organization, that keeps it going, the good it’s done or going to do. The reality is that the internet is full of social networks and you are embarking on the largest friend-raising, fan-raising, and follower-raising campaign your organization could experience.
The Name: Your cause or charity ideally will have a name, for example FundforBob.com or www.slopitchforkids.org etc. If it is for a popular charity, it is possible you will have to become creative with the name for a domain name as someone may already have your phrase.
The Purpose: The purpose of your fund or group should be describable in roughly 200 characters initially.
The Long Version: Write an about us about who your organization is or why Bob has a fund, put in the history, the details, the cause, were the funds go, examples of why this is important, and pictures. The content of the long version can be put into categories.
Material of Interest: As much information as you can put into a file of pictures, videos, links on the internet to information about the cause or effects of what you are raising funds for. Break each part into individual folders of pictures, videos, links, and material information.
It is possible that you may have a website with much of this on it already, or a blog. We will discuss websites and blogs later in the series, as the community tools are probably what most charities need to set-up right now.
Have the information prepared as this will be the framework of information that goes into the websites and communities we will set-up in the next blogs. Like fundraising offline, know your mission statement inside and out, be prepared to post it all over the internet, so the content you publish and the mission statement need to be aligned. Be different by staying up to date with what is going on online, what is going on in the world as far as disasters, major events, and other such things that compete for the pocket, understand this so as to speak up for your cause.
Going through this process is not just about research, posting content, and watching dollars come in. You or someone who is volunteering to help build the community needs to be responsive online to all of the questions, especially to the people you serve. Be prepared to be responsive, update when you can via all of the mediums we are going to discuss, and thank and congratulate everyone when it is done. A great example of this is the Obama campaign, of which emails, the internet, twitter, and SMS messages, and offline events across all levels of the organization and party led to raising over $500,000,000 or half a billion dollars.
That’s right, so when you are writing the information above, remember, this is about getting attention …and the money.
If you are reading this, you probably already have decided you are willing to change as a fundraising organization, and the fact is you need to be willing to change. After you decided that your cause is here to stay and the need is so high today more than any other time, than population, needs, and services change… your board needs to look at this as the open book of change for your fundraising efforts. Reading these blogs, following the steps, and or contacting us to help you do it, will protect your cause and existence.
Now is the time to put your best foot forward and put the 3 bolded sections of information together above. Once you have this information ready, take the step to Part 2 of 7, Facebook for Fundraising Part 2 of 7, Making Friends with Fundraising.
Have you surrounded yourself with the air of invincibility, the love for what you do, you don’t have to be the biggest money maker on the block, but you do bring in the money! Hold onto your power, pride, ethics, inner conviction, and go to http://www.facebook.com/advertising/?pages and lets set-up a Page for your cause. If you are curious what other pages are out there, look at www.facebook.com/pages
Remember, when filling out the pages, the name you pick is the one that will make up your facebook vanity URL, such as www.facebook.com/kasu.ca and it will also have the title that will attract people to follow you.
You must wait and read the next blog in this series to understand how to unlock the key to making friends with fundraising through facebook. We will cover strategies to grow your network, get everyone involved, pluggin tools to help expand and raise capital, all in a single blog.
Please also visit www.kasu.ca which is the sponsor of the website and the company I represent. We intend on volunteering much of our time to helping charities and bringing together solutions. Our company is a document creation software for friends and family to document their loans. Otherwise known as www.documentyourloan.com, and our blog www.documentyourloan.net. Thank you for following us and we will continue to help you grow personally, financially, and ethically. Have a wonderful day.
